Sep 24, 2021
In part two of this interview with Michael Juergens we pick up where we left off last time in “the land of the thunder dragon.” What could “Bhutan in a wine glass” really mean to this tiny kingdom?
We discuss the interesting way the wines labels are determined, chasing happiness, and dive a little deeper into travel, agriculture and spirits culture in Bhutan.
We also learn about other projects Michael's involved in, such as the basic genius behind his award winning rum company and canned cocktails. And, because he’s a master of wine candidate, you know we had to jabber a little about wine studies, exams, and failing enthusiastically.
Finally, we bring it all home as we chat about the wine novels he’s authored, and “Drinking and Knowing Things.”
Resources from this episode:
Websites:
Bhutan Wine Company: http://www.bhutanwine.com/
Bloomberg: The World’s Newest Wine Frontier Is the Himalayan Kingdom of Bhutan, McCoy, E. (9 August2019) https://www.bloomberg.com/news/articles/2019-08-09/the-world-s-newest-wine-frontier-is-the-himalayan-kingdom-of-bhutan
Drinking and Knowing Things: https://www.drinkingandknowingthings.com/
Drinks Business: First Vineyards Planted in Bhutan, Miller, R. (5 April 2019) https://www.thedrinksbusiness.com/2019/04/first-vineyards-planted-in-bhutan/
Gross National Happiness Centre Bhutan: The 4 Pillars of GNH https://www.gnhcentrebhutan.org/what-is-gnh/the-4-pillars-of-gnh/
Once in a Lifetime Journey: Surprising Facts About Bhutan - Land of the Thunder Dragaon, Mar (2020) https://www.onceinalifetimejourney.com/once-in-a-lifetime-journeys/asia/18-surprising-facts-about-bhutan/
SoCal Rum Company https://socalrum.com/
Sommelier Business Himalayan Hills Of Bhutan Can Be The World’s Next Napa Valley (2019) https://sommelierbusiness.com/en/news/industry-news-37/himalayan-hills-of-bhutan-can-be-the-worlds-next-napa-valley-137.htm
Spirits of Bhutan: K5 Himalayan Whisky http://spiritsofbhutan.com/index.html
Tourism Council of Bhutan: Tourism Policy (2021) https://www.tourism.gov.bt/uploads/attachment_files/tcb_cW0p_Tourism%20Policy%20eBook%20(1).pdf
World History Encyclopedia: Bhutan - Land of the Thunder Dragon, Martins, K. (2019) https://www.worldhistory.org/article/1348/bhutan-land-of-the-thunder-dragon/
World Wildlife Fund: Bhutan - Committed to Conservation https://www.worldwildlife.org/projects/bhutan-committed-to-conservation
Podcasts:
Follow Your Different with Christopher Lochhead: 196 The Last Wine Frontier: Bhutan W/Michael Juergens (4 August 2021) https://lochhead.com/196-the-last-wine-frontier-bhutan-w-michael-juergens/
Road Dog Podcast with Louis Escobar: Episode 159 Michael Juergens https://roaddogpodcast.com/
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Music: “Write Your Story” by Joystock (Jamendo.com cc_Standard License, Jamendo S.A.)